![]() ![]() We discuss the implications of language as a powerful tool to engage, recruit, and radicalize those within communities online. Our project identifies that negative language is frequently present on social media and is not necessarily exclusive to one group, topic, or real-world event. Finally, these shifts in language online were found to be durable and last after the events occurred. Findings further reveal shifts in language toward more negativity, incivility, and specific language surrounding non-White outgroups. ![]() ![]() triggered increased hostility in discussions as well as the formation of a set of shared language for describing and articulating information about these major political/social moments. Our results suggest that social and political events in the U.S. Using data from Reddit, we examine the language surrounding three major events in the United States that occurred in 2020 and early 2021 from the comments and posts of 65 communities identified for their focus on extreme content. However, these discussions can often include language that contributes to creating toxic or uncivil online environments. 2Department of Communication Studies, University of Alabama at Birmingham, Birmingham, AL, United StatesÄigital media give the public a voice to discuss or share their thoughts about political and social events.1Department of Advertising and Public Relations, Michigan State University, East Lansing, MI, United States.Dan Hiaeshutter-Rice 1 * and Ian Hawkins 2 ![]()
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